Retailing Strategies of West African Itinerant Immigrant Traders in Ghana

نویسندگان

چکیده

While Ghana remains a key destination for West African itinerant immigrant traders, studies examining their retail strategies appear missing in the Ghanaian migration literature. Applying mixed methods design, quantitative and qualitative data were obtained from 779 vendors 9 informants. In tandem with this design (mixed methods), interview schedule in-depth guide employed to collect analysis. The results indicate that most of respondents exhibited entrepreneurial prowess by constructing network clients around business. findings they sustained selling wares at reduced prices supplier price being determinant. Such traders usually prefer cash payments products street vending main strategy. Primarily, them advertised shouting draw attention what sell while others increased sales using flattery persuasive language. Chi-square test revealed significant nexus between vendors’ countries origin various techniques used goods. study unveils fact aspiring entrepreneurs shop retailers could experiment pricing strategy these increase sale values.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Livelihood and the risk of HIV/AIDS infection in Ghana: the case of female itinerant traders.

Itinerant trading is the second major economic activity for women who constitute an important chain in the distribution of goods in West Africa. Historically they have played important roles in the political economy of Ghana. With the outbreak of AIDS these women, some of whom move far away from home sometimes for days for even weeks, stand the risk of being infected with HIV through their acti...

متن کامل

Parrondo Strategies for Artificial Traders

On markets with receding prices, artificial noise traders may consider alternatives to buy-and-hold. By simulating variations of the Parrondo strategy, using real data from the Swedish stock market, we produce first indications of a buylow-sell-random Parrondo variation outperforming buy-and-hold. Subject to our assumptions, buy-low-sell-random also outperforms the traditional value and trend i...

متن کامل

Analytically Derived Neighborhoods in a Rapidly Growing West African City: The Case of Accra, Ghana.

Large numbers of people are currently migrating from the poor, inland areas of West Coast Africa to the major cities of Lagos, Accra, Abidjan, and other budding metropolises (Figures 1 and 2). The infrastructure of the Sub-Saharan African cities is inadequate to service their burgeoning populations. An argument is presented for using scientifically derived neighborhoods as the building blocks f...

متن کامل

Optimal Strategies of High Frequency Traders

This paper develops a continuous-time model of the optimal strategies of high-frequency traders (HFTs) to rationalize their pinging activities. Pinging, or the most aggressive fleeting orders, is defined as limit orders submitted inside the bid-ask spread that are cancelled shortly thereafter. The current worry is that HFTs utilize their speed advantage to ping inside the spread to manipulate t...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Planning and Land Management

سال: 2021

ISSN: ['2676-2765']

DOI: https://doi.org/10.36005/jplm.v2i1.42